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Post by account_disabled on Mar 9, 2024 8:37:40 GMT
The application uses the information provided by GPS to monitor runners' movements. During the race, objects are automatically collected which will be used to develop the base. The story is designed for a race of about twenty minutes, but if the runners want to take longer routes in the various missions there are subplots. The results of this gamification strategy?
Approximately 1 million players Japan WhatsApp Number Data worldwide . Case Study 2: STARBUCKS - My Starbucks Reward Youtube video thumbnail Starbucks is an American chain of coffee shops, whose philosophy is to offer a full and rewarding experience to all its customers: not just a place to quickly drink a coffee, but a meeting place. Even Starbucks,
To create a further level of engagement with its customers and increase sales , has resorted to gaming, adopting gamification tactics. The brand's strategy is very simple and follows the basic principles of the game that we listed previously: players, via an application, record every time they make a purchase in a local Starbucks, and accumulate stars for each product purchased .
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