Post by account_disabled on Dec 21, 2023 3:55:46 GMT
The question "why is the number of conversions on Facebook higher than in Google Analytics?" is very often asked by other specialists and clients, and I have also asked myself several times. Of course I couldn't, so I looked into why it was so and I managed to uncover several reasons. When it comes to comparing the number of conversions, it's not that Facebook artificially overestimates conversions and Google Analytics underestimates them, it's simply two different systems with different measurement methodologies.
We all know that even B2B Email List the conversion numbers from Google AdWords do not match the conversion numbers in Google Analytics (if we compare the google/cpc source), although they are systems from the same company. image Facebook vs. Google Analytics So what are the most common causes that lead to different numbers in the two systems? Cross-device conversions Different attribution Clicks or views HTTPS and HTTP Poor implementation (incorrectly implemented code) Cross-device conversions Measuring conversions on Facebook makes it possible to measure conversions across devices perfectly, because the measurement is not dependent on cookies , but on the real user (Facebook ID).
By default, Google Analytics has worse conditions for measuring conversions across devices, because its measurement, on the other hand , depends on cookies . Imagine a scenario when you are on your mobile, browsing what's new on Facebook, and suddenly you are interested in an advertisement for some product, you click through to the e-shop and want to buy. However, something interrupts you and you do not complete the purchase. However, you will remember the e-shop and buy the goods in the evening, in peace at the computer.
We all know that even B2B Email List the conversion numbers from Google AdWords do not match the conversion numbers in Google Analytics (if we compare the google/cpc source), although they are systems from the same company. image Facebook vs. Google Analytics So what are the most common causes that lead to different numbers in the two systems? Cross-device conversions Different attribution Clicks or views HTTPS and HTTP Poor implementation (incorrectly implemented code) Cross-device conversions Measuring conversions on Facebook makes it possible to measure conversions across devices perfectly, because the measurement is not dependent on cookies , but on the real user (Facebook ID).
By default, Google Analytics has worse conditions for measuring conversions across devices, because its measurement, on the other hand , depends on cookies . Imagine a scenario when you are on your mobile, browsing what's new on Facebook, and suddenly you are interested in an advertisement for some product, you click through to the e-shop and want to buy. However, something interrupts you and you do not complete the purchase. However, you will remember the e-shop and buy the goods in the evening, in peace at the computer.