Post by account_disabled on Dec 21, 2023 5:57:28 GMT
Did you miss the Marketing Festival? Don't despair! In this article, I have prepared for you a more detailed extract from the lecture by Martin Roettgerding on the topic "take your ads with product information to a higher level". A lot of inspiring insights were heard at the Marketing Festival . One of them, which will be especially appreciated by all who manage PPC ads in Google AdWords for e-shops, was the lecture on how to manage product ads more effectively . I think that today there is no PPC specialist in the Czech Republic who has not at least once heard of the term Google Shopping , or otherwise advertisements with product information.
This type of ads has C Level Executive List been with us for a long time, but it is possible that you are among those who have not yet had the opportunity to set up and manage this type of campaign, or among those who do not use their full potential , that is, they just set up and run ads. Which is a shame! In order for Google Shopping to be beneficial for you, it is certainly good to know the following recommendations from Martin Roettgerding ( @bloomarty ). image Google Shopping results The basic optimization you can do with Google Shopping campaigns is shown in the following image. It is about: data feed optimization, adding negative keywords, by changing the bidding strategy.
image Product information campaign optimization diagram I will not focus on the optimization of the data feed in this article, you can find a lot of information directly in the help of Google Merchant Center . Adding negative keywords As for adding negative keywords , classically, as with regular campaigns, it is necessary to exclude inappropriate terms on which your ads were displayed. Since product information ads appear more or less automatically, since you're not manually entering keywords, you don't have full control over what words your ads appear on.
This type of ads has C Level Executive List been with us for a long time, but it is possible that you are among those who have not yet had the opportunity to set up and manage this type of campaign, or among those who do not use their full potential , that is, they just set up and run ads. Which is a shame! In order for Google Shopping to be beneficial for you, it is certainly good to know the following recommendations from Martin Roettgerding ( @bloomarty ). image Google Shopping results The basic optimization you can do with Google Shopping campaigns is shown in the following image. It is about: data feed optimization, adding negative keywords, by changing the bidding strategy.
image Product information campaign optimization diagram I will not focus on the optimization of the data feed in this article, you can find a lot of information directly in the help of Google Merchant Center . Adding negative keywords As for adding negative keywords , classically, as with regular campaigns, it is necessary to exclude inappropriate terms on which your ads were displayed. Since product information ads appear more or less automatically, since you're not manually entering keywords, you don't have full control over what words your ads appear on.