Post by account_disabled on Jan 22, 2024 5:46:09 GMT
To introduce a consumer to a new product or brand, talk about a promotion or announce a service - banner advertising successfully copes with these tasks on the Internet. It has been used for almost 30 years. Undoubtedly, over the years it has changed significantly, but today it remains an excellent way to attract new audiences, retain customers and increase sales. How to effectively use this type of advertising communication, how and where best to place banners, will be discussed in our publication. Banner advertising What is banner advertising? These are ads that look like ad units in the image + text format. Instead of a picture, video inserts or animation can also be used. And they necessarily contain hyperlinks leading users to the site. The main task of advertising banners is to increase brand awareness. With their help, the target audience learns about promotions, discounts and USPs.
By the way, banner advertising is the oldest type of Internet promotion. Before this, only email newsletters appeared. But, of course, it was not as effective as banner ads. They created a real sensation and showed incredible click-through rates. So what does banner advertising do? More on this later. Banner advertising goals As we have already said, the main tasks are to attract attention to the brand and increase its recognition among the target audience. But the goals of banner adve B2B Email List rtising may also be different. The most popular ones are searching for new customers, expanding the customer base, popularizing new products, and increasing sales volume. Banner advertising can also help a company improve its reputation and positioning in the market. Types of banners on the Internet Types of banners on the Internet As we have already mentioned, there are 2 types of such advertisements on the Internet: static and dynamic.
The first type is standard graphic advertising banners in JPEG or PNG format. Dynamic options are more complex. They operate on the basis of different technologies that determine the subtype of advertisements: Java . They are embedded in the HTML code, but in order to be displayed correctly in the potential client’s browser, the support for Java applets must be activated. Most often, this variety is used in advertising computer games and other entertainment. The downside is the low loading speed of such banners. Flash . They react to hovering the cursor over the picture, which allows a person to immediately respond to the advertising offer. For example, indicate data in the form, change the picture. Banners are popular in various topics. HTML5 . Adaptive type of banners. The size of the ads varies depending on the screen resolution of your computer, tablet or smartphone, and viewing of the content is not limited.
By the way, banner advertising is the oldest type of Internet promotion. Before this, only email newsletters appeared. But, of course, it was not as effective as banner ads. They created a real sensation and showed incredible click-through rates. So what does banner advertising do? More on this later. Banner advertising goals As we have already said, the main tasks are to attract attention to the brand and increase its recognition among the target audience. But the goals of banner adve B2B Email List rtising may also be different. The most popular ones are searching for new customers, expanding the customer base, popularizing new products, and increasing sales volume. Banner advertising can also help a company improve its reputation and positioning in the market. Types of banners on the Internet Types of banners on the Internet As we have already mentioned, there are 2 types of such advertisements on the Internet: static and dynamic.
The first type is standard graphic advertising banners in JPEG or PNG format. Dynamic options are more complex. They operate on the basis of different technologies that determine the subtype of advertisements: Java . They are embedded in the HTML code, but in order to be displayed correctly in the potential client’s browser, the support for Java applets must be activated. Most often, this variety is used in advertising computer games and other entertainment. The downside is the low loading speed of such banners. Flash . They react to hovering the cursor over the picture, which allows a person to immediately respond to the advertising offer. For example, indicate data in the form, change the picture. Banners are popular in various topics. HTML5 . Adaptive type of banners. The size of the ads varies depending on the screen resolution of your computer, tablet or smartphone, and viewing of the content is not limited.