Post by sakibkhan51 on Feb 28, 2024 9:28:19 GMT
Another important piece of evidence is that TikTok appears to be an environment in which users feel comfortable and are encouraged to interact. Why? Because they feel freer to be themselves. And the recent revelations about the great competitor Instagram are fitting. If Zuckerberg's social network turned out to have a negative impact on the perception of the self (due to the incessant pursuit of perfection), here we are swimming in calmer waters, at least from the point of view of self-expression and the sensations perceived by those shake. Martina Socrate explains the importance of being yourself on the platform Only positive vibes for TikTok users! According to the data: 31% of users believe that using the app lifts their morale. And this turns out to be one of the main reasons why people return to the app (seeing is believing!) 59% perceive a strong sense of community Discovery We now know that billions of views are generated on TikTok every day. But what do users do? Many people use the app to discover new things .
The algorithm is in fact designed for discovery, in an infinite scroll. The environment created is interactive and engaging, characterized by a global community always on the lookout. About what? Of inspiration, creativity and trying new things. This is certainly an opportunity for brands: those who manage to grasp this aspect, fully entering the entertainment experience, obtain better results (also in terms of sales and income) Trust in sponsorships All these aspects, authenticity, originality, high morale, have the great advantage of having a direct and positive impact also on the perception of sponsored content, generating trust towards the brand. In fact, over half of users feel more positive about a brand after seeing it on TikTok . Why? Because advertisements on this platform (if done well) are often more creative and original than other social networks. Maybe some of you will remember the #TikTokmademebuyit phenomenon. A # that has entered the trend and has collected 6.7 billion, yes you read that right, billions of views. The platform is so well known for giving a boost to brands that some retailers have even created a #TikTokmademebuyit space within their stores because they are aware that many are looking for the products seen on TikTok. Remarkable! Some useful data: 67% of users believe that Morocco Phone Number TikTok is useful for learning about new brands and products 57% made the decision to make a purchase after seeing it on TikTok How to move from theory to practice?
Now that we have identified the key points of the experience on TikTok and therefore established that authentic contents not only keep users' mood high but are the most effective from a commercial point of view, how to move from theory to practice? And again, in what direction should a brand move, having taken note of these considerations? This is clarified by research by Flamingo Group, TikTok's partner, in collaboration with GroupM. Taking on an authentic tone, according to the study, means playing a more human role in the TikTok community . Here's how to do it: I identify the purpose of the user-consumer Why is that person there? What content do you want to enjoy? Once you've answered these questions, it's time to insert the message into the creative content, in a native way . As? If you choose a creator because you consider him suitable for conveying your brand, it is also a good idea to leave him free to express himself with his own tone of voice : only in this way will the community perceive him in a natural and non-marketed way. A champion in this sense is Mattia Stanga (and the brands that have bet on him). Below is an example of a recent collaboration for Prada that was very successful, not much explanation is needed!
The algorithm is in fact designed for discovery, in an infinite scroll. The environment created is interactive and engaging, characterized by a global community always on the lookout. About what? Of inspiration, creativity and trying new things. This is certainly an opportunity for brands: those who manage to grasp this aspect, fully entering the entertainment experience, obtain better results (also in terms of sales and income) Trust in sponsorships All these aspects, authenticity, originality, high morale, have the great advantage of having a direct and positive impact also on the perception of sponsored content, generating trust towards the brand. In fact, over half of users feel more positive about a brand after seeing it on TikTok . Why? Because advertisements on this platform (if done well) are often more creative and original than other social networks. Maybe some of you will remember the #TikTokmademebuyit phenomenon. A # that has entered the trend and has collected 6.7 billion, yes you read that right, billions of views. The platform is so well known for giving a boost to brands that some retailers have even created a #TikTokmademebuyit space within their stores because they are aware that many are looking for the products seen on TikTok. Remarkable! Some useful data: 67% of users believe that Morocco Phone Number TikTok is useful for learning about new brands and products 57% made the decision to make a purchase after seeing it on TikTok How to move from theory to practice?
Now that we have identified the key points of the experience on TikTok and therefore established that authentic contents not only keep users' mood high but are the most effective from a commercial point of view, how to move from theory to practice? And again, in what direction should a brand move, having taken note of these considerations? This is clarified by research by Flamingo Group, TikTok's partner, in collaboration with GroupM. Taking on an authentic tone, according to the study, means playing a more human role in the TikTok community . Here's how to do it: I identify the purpose of the user-consumer Why is that person there? What content do you want to enjoy? Once you've answered these questions, it's time to insert the message into the creative content, in a native way . As? If you choose a creator because you consider him suitable for conveying your brand, it is also a good idea to leave him free to express himself with his own tone of voice : only in this way will the community perceive him in a natural and non-marketed way. A champion in this sense is Mattia Stanga (and the brands that have bet on him). Below is an example of a recent collaboration for Prada that was very successful, not much explanation is needed!